Prabha Kiran ¹, S. Vasantha ¹

Affiliations
1 School of Management Studies, Vels University, Pallavaram, Chennai - 600117, Tamil Nadu, IN

Abstract

Objective: Big Data refers to the overwhelming amount of data that is being captured today by society, computers, cell phones and the internet. These data sets are so large and are of varied in nature, type and format that it becomes difficult to actually capture, manage, analyze, transform, model and organize this unstructured data for realizing company’s goal of discovering information and gain insights into consumer purchasing behavior. The paper attempts to offer this understanding of insights into consumer’s requirements through studying this social media big data. Methods/Statistical Analysis: The paper proposes that Social Media and Big Data are related to development of consumer purchase behavior. The unstructured data that is generated also known as User Generated Data (UGC) plays a very important role in forming consumer purchase intention. Findings: Through this study it was found that the new paradigm shift in the consumer’s purchase intention is driven by Social Media and Big Data. The researcher has found a perfect model fit using Structural Equation Modeling and proven through hypothesis that Social Media and Big data combined together are responsible to generation of UGC’s which impact purchase intention of consumers. Application/Improvement: the paper proposes that social media and big data are intersecting each other in a novel way and new methods and techniques need to be developed in order to get better insights into the unstructured data so that consumer requirements are better understood by marketers.

Keywords

Big Data, Consumer Behavior, Purchase Intension, Social Media.

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M. Bhuvana ¹, S. Vasantha ¹

Affiliations
1 School of Management Studies, Vels University Pallavaram, Chennai - 600117, Tamil Nadu, IN

Abstract

Background/Objectives: In India the largest population falls under rural category. People from rural areas have experiences several issues for getting banking services to meet their basic requirements. To manage these challenges Self Help Group were formed consisting of 10 to 20 members in a group with a very low income and residing in unreached segments in our society. The major objective for forming the group is to get an access on financial services at an affordable cost. The members existing in these groups save their money which is utilized for loans. Even if there are several ways to fulfill the objectives of financial inclusion, Self Help Group Bank Linkage Programme is named to be an esteemed platform to meet the expectations of banking services among poor people. Therefore this paper has done an investigation on facilitating banking services to the poor people from the members of self help groups in the various districts of Tamil Nadu, India. Methodology: The study has measured an Index of Financial Inclusion using Multidimensional approach by considering three different dimensions such as Bank Penetration, Credit Penetration and Penetration of Self Help Groups in various districts of Tamil Nadu. Findings: The Districts were ranked based on the Index Scores generated through various parameters and the level of financial inclusion among various districts has been highlighted in the study. Novelty: When considering the banking services facilitated to Self Help Groups many districts in Tamil Nadu have very low level of financial inclusion. Out of all the models designed by our government, Self Help Group Bank Linkage Model is said to be the Successful model which are acceptable by the poor people. Therefore to revamp the status of financial inclusion, the Government of India and concern banking authorities should consider the members of self help groups for obtaining credit facilities in order to satisfy their basic requirements.

Keywords

Banks, Bank Penetration, Credit Penetration, Districts of Tamil Nadu, Financial Inclusion, Financial Inclusion Index, Self Help Groups Penetration.

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Veto Datta ¹, S. Vasantha ¹

Affiliations
1 Vels School of Management,Vels University, P V Vaithiyalingam Road, Velan Nagar,Pallavaram, Chennai - 600117, Tamil Nadu, IN

Abstract

Background: To increase the efficiency of a business website, the managers should consider both advertisement and other strategy to enrich customer experience. so it is important to understand the customer Experiential Value concept, its perception. Objective: The objective of this research is to find out the role of demographic factors on customer perception of experiential value. Method/Statistical Analysis: To achieve the aim we conducted a survey, among respondents of online travel website users in Chennai. Anonymous data was collected with the help of self-administered structured questionnaire from one hundred seventy travel website users. We conducted analysis with SPSS 20.0 programe. t-test and ANOVA was used to examine the objective of the study. Finding: As a result, we found that men and women react differently to the Web sites as their perception is totally different. In addition to these, findings show that when using the travel website for purchase irrespective of the gender the users want to feel enjoyable, they want to get away from boredom. Perception of experiential value have found different across, sex and age. This study reveals that experiential value is a significant factor in achieving competitive advantage. It initiates comparisons between different objects/services and it differs with different people and situations. Application and Improvement: The findings of this study provide knowledge and background to the online travel websites managers to better shape the policies, focus on developing the website strategy which give a positive impression, since many customer preferences are built on the value offered by that website in contrast with other available choices.

Keywords

Customer Perception, Demographics, Experiential Value, Extrinsic value, Intrinsic value.

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M. Bhuvana ¹, S. Vasantha ¹

Affiliations
1 School of Management Studies, Vels University Pallavaram, Chennai - 600117, Tamil Nadu, IN

Abstract

Background/Objectives: The Reserve Bank of India (RBI) has stated that financial inclusion is a process of delivering financial services at a reasonable cost to the people especially from the most down sided sections in the society. The financial services such as timely credit facilities and accessing financial products like small saving deposits reach the rural people easily by the formal financial institutions such as banking industries. Due to the non-availability of banking facilities, people from remote villages face several hindrances to meet their basic necessities. Therefore this paper has done an investigation to measure the level of financial inclusion with the three different dimensions such as Branch Penetration of Banking Industries, Deposit Penetration and Credit Penetration in the rural areas of all the districts in the state of Tamil Nadu. Methods/Statistical Analysis: Secondary data has been collected from various resources such as web sites of Reserve Bank of India (RBI), State Level Banker's Committee (SLBC) Tamil Nadu, articles and Journals. The dimensions such as Branch Penetration, Credit Penetration and Deposit Penetration in the rural areas of all the districts in Tamil Nadu have been measured using the multidimensional approach to calculate the index of financial inclusion. Findings: Ariyalur District has achieved 64.79 IFI that is, the maximum score of financial inclusion in the rural areas by the year 2015. The district Perambalur has higher (>55) level of financial inclusion. The Districts Sivaganga, Nagapattinam and Pudukottai have above average (between 40.0 to 55) level of financial inclusion. The districts Tiruvarur, Karur, Krishnagiri, Ramanathapuram, Dharmapuri, Thanjavur, Cuddalore, Nammakal, Tuticorin and Villupuram have financial inclusion in rural areas with below average level. And the rest of the districts have very low level of financial inclusion. Application/Improvement: Many districts of Tamil Nadu have very low level of financial inclusion in the rural areas. The Government of India and concern authorities should consider those districts which are excluded from receiving financial services to revamp the status of financial inclusion.

Keywords

Banks, Branch Penetration, Business Correspondents, Credit Penetration, Deposit Penetration, Financial Inclusion, Rural Areas in Tamil Nadu.

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M. Bhuvana ¹, P. G. Thirumagal ¹, S. Vasantha ¹

Affiliations
1 School of Management Studies, Vels University, Pallavararam, Chennai – 600043, Tamil Nadu, IN

Abstract

Background/Objectives: Big Data are said to be an extremely huge data set that has to be analyzed, handled, managed and validated through a typical data management tools. Banks are one of the financial services industries that handles enormous amount of transaction data that has been managed, scrutinized and utilized for the benefit of banks as well as the customers. Hence this research paper analyzed how big data are managed in Indian commercial banks, the factors that have a greater impact on banks in handling big data was studied and examined how analytics creates value for the business. Method/Statistical Analysis: Secondary data was collected from various resources such as articles, journals and websites. The factors such as big data management, risk management, fraud detection, customer segmentation and business value of banking industries are studied. A Conceptual framework has been developed to highlight the factors that have a higher impact on big data management in banking industry. Findings: From the study it is analyzed that big data analytics has a driven a prominent change in the business value of banks and the factors having an influence on business value is highlighted. Application/Improvements: Banks need to revamp their software architecture for managing the big data and adopt the new technologies which in turn increases the business value of the organization.

Keywords

Big Data Management, Business Value, Commercial Banks,Customer Segmentation, Fraud Detection, Risk Management.

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Meenakshi Thanji ¹, S. Vasantha ¹

Affiliations
1 School of Management Studies, Vels University, Chennai - 600117, Tamil Nadu, IN

Abstract

Background/Objectives: Learning is getting transformed into digital and digital coursework is evidently seen to have increased adoption. Major consumer base for e-commerce companies is India wherein learners and instructors form a major part. So, many e-commerce companies are well positioned to service this need having an eye on education market. The rapidly growing internet and smartphone penetration in the country is expected to further fuel this growth. India's leading e-commerce companies are in a competitive environment offering e-learning material for formal education, certificate courses, E-books, coaching materials for competitive exams, online tests etc. Some e-commerce companies also offer hobby courses. The study investigated the Information Control Technology (ICT) related factors that decide the adoption of various online offerings from e-commerce companies for the purpose of education. Method/Statistical Analytics: Simple random sampling has been applied for the research to collect the required sample. A structured questionnaire was distributed to collect the data from about 100 consumers including learners and instructors. A conceptual framework was developed to analyze the ICT factors impacting adoption of e-commerce offerings for education. Application/Improvements: This study provides valuable guidance to policy makers and providers of e-commerce in education in understanding the ICT factors influencing consumer adoption. Findings: ICT infrastructure has a significant impact on the perceived satisfaction of the stakeholders (Learners and Instructors) followed by ICT skills and then the ICT Support. Also consumers view insufficient ICT skills to take advantage of new technology as a significant challenge. Thereby they see a need for continuous technical training. Other major concerns from respondents on the ICT infrastructure is about the unavailability of up-to-date anti-virus protection in their systems, unavailability high-speed internet connection and multi-media incompatibility issues.

Keywords

Consumers, E-commerce, Instructors, Infrastructure, Information Control Technology (ICT), Learners, Skills, Support.

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P. G. Thirumagal ¹, S. Vasantha ¹

Affiliations
1 School of Management Studies, Vels University, P. V. Vaithiyalingam Road, Pallavaram, Chennai - 600043, Tamil Nadu, IN

Abstract

Background/Objectives: One of the important and complex decisions in the area of finance is dividend decisions. The main purpose of this study is to know the shareholders wealth between the companies who pay dividend and companies not paying dividend in Indian pharmaceutical industry. Method/Statistical Analysis: Based on Market Capitalization the top Ten dividend paying pharmaceutical companies and ten non-dividend paying companies listed in NSE has been selected. Data were collected for 15 years from 2001 to 2015 from the companies' reports and Prowess database. Tools Mean and Independent t statistics were used for the study. Findings: The average market to book value of equity of companies paying dividend is more than the non-dividend paying companies and through independent t test the results were statistically verified. Applications/Improvement: Based on the study the investors can opt for dividend paying companies than the non-dividend paying companies for investment. This would increase their wealth in the long term. The study can be extended to different industry with long years of data.

Keywords

Dividend Paying Companies, Non-dividend Paying Companies, Shareholders Wealth, Market Capitalization.

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S. Vasantha ¹

Affiliations
1 School of Management Studies, Vels University, Pallavaram, IN

Abstract

Background/Objectives: The term psychological contract is gaining significance in the present scenario of changing work force. It generally refers to common trust and fairness between employer and employee. Psychological contract comprises of three important aspects namely perceived employer obligations, perceived employee obligations and violation of employer obligations. Psychological contracts are an individual's opinions or belief concerning mutual obligations. But beliefs become contractual when an individual believes that he or she obliged to the employer contribution in terms of hard work, loyalty, sacrifices in expectation of certain inducements such as high pay, job security. Employer and employee must be mutually benefitted each in terms of Commitment, loyalty, job satisfaction, Good pay, Job security etc. Methods/Statistical Analysis: This study assesses how psychological contract is changing in the multigenerational workforce. The research is conducted among the employees of automobile industry. The research is based on both primary and secondary data. Through structured questionnaire survey method the primary data was collected. The sample size consists of 200 employees from automobile industry. Findings: The study shows that there is a generational gap exists in the perceived values of employee obligations and it was found that It is important for the employer to understand the different values, characteristics, and life experiences of each generation workforce in the organization to fulfill psychological contract. Application/Improvement: The study gives insights to an organization to deal with multigenerational workforce and understand the obligations that exist between the employee and the organization. The paper also guides how to maintain psychological contract between employee and employer and how the employee expectations must be fulfilled by the employer.

Keywords

Multi Generation, Perceived Values Psychological Contract, Work Force.

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S. Vasantha ¹, M. R. Rath ¹

Affiliations
1 School of Management Studies, Vels University, Chennai - 600117, Tamil Nadu, IN

Abstract

Background Objective: A typical matured and labour intensive manufacturing industry like Indian steel Industry is on a transformation path for improving operational efficiency and creating value for the customer through leveraging its major strength i.e. Human Resource. The objective is to identify the HR interventions required at this juncture keeping in view the key business drivers. Methods/Statistical Analysis: Indian Steel Industry today is at a cross road. Global market and free trade agreements with other steel producing Nations, unbelievable pace of change in technology have impacted the Industry as never before. At this juncture it is imperative first to identify and analyze the Key Business Drivers and Current Business Trends. Based on the above two parameters as well as Strength and weakness of the industry, HR Challenges for the Industry can be identified. The HR challenges can lead to focused HR interventions required for the Industry to have competitive advantage in Global Market. Findings: Since the future and nature of work in the Industry is under rapid transformation, Indian Steel organization have to realize that the traditional approach of HR interventions so far being implemented in the Industry are loosing their relevance. The HR challenges being faced by the Industry is different than the challenges in the past and hence have to be approached through new set of HR interventions. Application/Improvement: In this paper, a systematic approach has been attempted to identify HR Interventions required today by the Indian Steel Industry through focus on Key Business Drivers, Current Business Trends, SWOT analysis of the Industry, HR Challenges and HR levers.

Keywords

Business Trend, HR Levers, HR Interventions, Key Business Drivers.

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Meenakshi Thanji ¹, S. Vasantha ¹

Affiliations
1 School of Management Studies, Vels University, Chennai – 600117, Tamil Nadu, IN

Abstract

Background/Objectives: Information Control Technology (ICT) keeps undergoing transformational changes. Thereby educational institutions leveraging the e-commerce offerings by various e-commerce companies and those developing in house online learning have to travel along an evolutionary path. For this transformation to be successful in the benefit of all stakeholders, it's important to understand the drivers and barriers as to why the learners and instructors adopt the e-learning or hybrid models. The study investigated the drivers and barriers that influence the adoption of various online offerings from e-commerce companies for the purpose of education. Method/Analytics: Simple random sampling has been applied for the research to collect the required sample. Data were gathered from about 100 respondents circulating a well-structured questionnaire. Application/Improvements: Although e-commerce has a proliferated growth with the explosive growth in ICT, there has not been sufficient research concerning the status of adoption and the factors influencing its adoption. This study provides valuable guidance to policy makers and providers of e-commerce in education in understanding the drivers/barriers of consumer adoption. Findings: Majority of the consumers are pushed towards adoption due to time saving aspect while lack of required technical skills stands out as major barrier.

Keywords

Barriers, Consumers, Drivers, E-Commerce, Instructors, Information Control Technology (ICT), Learners.

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P. G. Thirumagal ¹, S. Vasantha ¹

Affiliations
1 School of Management Studies, Vels University, 200 Feet Road, Velan Nagar, P.V. Vaithiyalingam Road, Pallavaram, Chennai - 600043, Tamil Nadu, IN

Abstract

Background/Objectives: This topic on the impact of dividend policy on shareholders wealth of the companies is one of the most researched topics in finance. The main objective of this paper is to find out the dividend policy’s impact on shareholders wealth. Method/Statistical Analysis: The ten companies listed in NIFTY PHARMA of NSE have been considered for the study. Fifteen years data have been used (2001 to 2015). With the help of previous literature, MPS (Market Price Per Share) used to measure Shareholders wealth and the predictor variables are Price Earnings Ratio (PER), Dividend Per Share (DPS), Earnings Per Share (EPS), Total Assets (TA) and Cash and Bank Balance by Total Assets (CABBBYTA) were used by representing Dividend, Risk, Earnings, Firm Size and Liquidity of the companies. The Descriptive statistics and Normality test (Jarque - Bera) test found that the data were normally distributed. The conditions for regression like viz., Breusch-Pagan-Godfrey Heteroskedasticity Test, Breusch-Godfrey Serial Correlation LM Test, VIF for Multicollinearity, Augmented Dickey-Fuller test for unit ischolar_main were used and found that the data were homogenous, free from auto correlation, multicollinearity and unit ischolar_main. Eviews 7 Econometrics software package was used. Findings: Regression results show that the dividend, risk and liquidity of the companies impact shareholders wealth. Size and Earnings of the companies were insignificant with the shareholders wealth.

Keywords

Dividend, Market Capitalisation, Profitability, Shareholders Wealth

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Prabha Kiran ¹, S. Vasantha ¹

Affiliations
1 School of Management Studies, Vels University, Chennai – 600117, Tamil Nadu, IN

Abstract

Background/Objectives: Transformation is an ever changing phenomenon which can impact various spheres of consumer decision making. Attitudes can shape consumer's minds, make them prefer or ignore objects and products. Hence, the consumer behaviors are impacted by attitudes and force them to behave in a quite consistent way toward comparable objects. The unprecedented rise in social media usage and its impact on consumer's attitude is also very evident. The study attempts to specify the factors affecting consumer's attitude towards purchase intention of automobile giving special reference to cars. Methods/Statistical Analysis: In this context consumer based attitude scale was developed and a questionnaire was completed by respondents who either have purchased a car in last one year or are willing to purchase one in next one year. Frequency, t-test, One way Anova and factor analysis were used for data analysis using SPSS 20.0. Findings: In the end five factors were found to have strong impact on consumer's attitude towards development of purchase intension of cars. It was also found that Attitude of males and females towards car related information search on social media are different from each other. The study also found that there is significant difference in social media information search related to car factors (Economical, Functional and Psychological) considered for purchasing a car between male and female. Applications/Improvements: There is a meaningful relationship between the car related factors (economical, functional and psychological) with respect to their incomes and family types. There was a significant relationship between income and economical car factors. Income was found to have a significant relationship with psychological factors as well. In terms of family types it was found that car factors had a significant relationship. Hence marketers can focus on that aspects too while advertising via social media.

Keywords

Attitude, Purchase Intention, Social Media, Transformation.

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Manas Ranjan Rath ¹, S. Vasantha ¹

Affiliations
1 School of Management Studies, Vels University, Pallavaram, Chennai - 600117, Tamil Nadu, IN

Abstract

Objective: Objective of the case study titled “Customer Service- An Innovative Approach” is to illustrates how innovation can help for developing the customer service process in an organization. The study outlines the relevance and importance of innovation in service marketing for enhancing customer delight and for having strategic advantage in a highly intense competitive environment. Method: Case study approach has been taken for fulfillment of above objective. The analysis has been made of major seven gaps which fueled customer dissatisfaction at the organization HM LTD i.e. knowledge gap, standard gap, delivery gap, perception gap, service gap, interpretation gap and communication gap which were instrumental for corrective actions by the company. Findings: In this study, handling of customer complain has been one of the key issue which involves basic customer complaint settlement policy of the organisation, interaction and response from the employees of the company who provide service as well the outcome of the complaint to compensate the losses, inconvenience, time and energy spend during the service recovery. It also highlights importance of technology as a tool for innovation and explores how to use technology to reduce the gaps in customer service processes caused by manual interventions. Novelty/Improvement: The case study highlights the fact that it is a critical success factor for any organization to have a customer friendly and barrier free system to capture customer complaint since customer are the most valuable asset base for the organisation. The case also illustrates how an organization can convert a problem into an opportunity for improvement.

Keywords

Customer Services, Gaps, Innovation, Technology.

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